5th July, 2009 - Run Cheese Eater! Run!

I have been watching a film called District 13, which is an odd French thing about Free Running. Free Running – as you know – is that weird street sport thing where the participants run about in an aesthetically pleasing way in an urban setting. Thin and muscular men loop around lampposts and leap across rooftops in a way that says, “I am better and fitter than you, whitecollar 9 to 5 man. My life is infinitely better than yours. Women find me attractive. I am a free spirit. Whereas you – you – you are a worm. Your life is worthless.”

It has got me thinking though. If you can make running – a fundamentally normal thing – cool, by turning it into free running, then it opens up a number of interesting possibilities. Free snacking for example, where cool participants wearing backwards baseball caps turn up in unusual settings eating cheese and onion crisps.