I spent a happy lunch hour today in Morrisons supermarket, preparing myself for tonight's Dungeon and Dragon's session. It was pleasant to get away from the office desk for an hour so that I could devise some ingenious ways to kill and maim my friends this evening. I am not sure that the other diners in Morrisons would have devoured their all day breakfasts with quite so much enthusiasm, if they knew that the man in the pin stripe suit had god-like control over an army of flesh eating zombies.
Have you been in Morrisons recently? It is a hugely odd experience.They have designed a bit of the shop so that it is a bit like a High Street, with a papershop, a cafe, a dry-cleaners and so on. i think it is eEntry for 7th June, 2008ven called "Your Street" or something like that.
The irony of it all seems to have been lost on Captain Morrison and his regiment of retail soldiers. Morrisons and their ilk have gobbled up all of the small-scale retailers, but have now seemed to realise that shoppers actually like the personal touch. So - they have tried to re-create a real street in some sort of ersatz Disneyesque way.
"Oh - sorry consumers - we have destroyed your traditional High Street, but don't worry - come and enjoy HighStreetLand - it's just like a real High Street. Except we own it all. And it looks crap. And our spotty-faced Retail Operatives don't know the first thing about our products. And everyone shuffles around it rather sadly pushing trollies."